MRO Today - Just a click away

Just a click away

by Tom Hammel

You may have noticed some changes in MRO Today recently, more new products, more “capsule” case studies, and a lot more of those “Item 234” e-Response numbers at the end of product releases and news items, too.

Starting with the June/July issue, those e-Response numbers now have the power to deliver on the promise their name implies — fast, electronic response to your requests for information.

How, you ask?

I’m glad you asked that question. Effective with this issue, we are now sending out a special e-mail message to every reader in our e-mail databanks that contains an amazing new tool — an intelligent one-click product request assistant.

Huh?

I’m glad you grunted that. To use a suitably futuristic phrase, this “really slick” tool lets you scroll, by company, through every product release and news item with an e-Response tag in the print issue, and, with one click, request more information about it.

But what if I don’t remember what the product was just from the company name? Do I have to go back and forth between the issue and the screen to make sure I click the right item?

NOPE. Right next to the company name on the screen is a little camera icon. Just drag your cursor over that icon and the image and text from the magazine pop up right in front of you, no click needed. You don’t need the print magazine in your hand at all (which in my case is a very good thing because I can click with one hand and do something more important with the other, like eat). Once you use this new tool, we’re pretty confident you will never want to request information any other way. Just don’t drop crumbs in your keyboard while you do it.

Ok, ok, how do I sign up?

That’s easy, too. Just log on to www.mrotoday.com and click on the e-Response button at the top left of the home page. The same functionality will be there, too, posted with each issue. And it will stay there for a whole year, so if in six months you find an application for a product you saw in this issue, you can go to the Web site and request the info right on the spot, with one-click convenience.

What else do we have up our sleeves? You will also see more surveys in coming issues, and more opportunities to win cool new FREE tools just for taking those surveys and sending us your e-mail address.

It’s all part of our drive to transform MRO Today into the most accessible, user-friendly information resource in the industry. With 120,000 readers, we’re already the biggest. Now we’re focusing again on being the best.

Here’s e-mailing you, kid.