The name game
NAPM circles New Year’s Day for
official switch to ISM
by Paul V. Arnold
For supply chain professionals looking for an
Institute for Supply Management Web site, or wondering why they’re still
receiving flyers and e-mail from the National Association of Purchasing
Management, you’re going to have to be a little patient.
NAPM won’t officially become the Institute for
Supply Management until Jan. 1, 2002, Kristen Kioa, the organization’s senior
media relations associate, told MRO Today.
NAPM members voted this spring on a proposition
to enact a name change. Two-thirds of the more than 11,500 members who voted
supported a change to the Institute for Supply Management. The results were
announced at NAPM’s International Purchasing Conference April 28 in Orlando,
Fla.
Kioa said the organization is targeting Jan. 1
because of the time required to develop and implement a transition plan and
publicity campaign.
Discussions were under way in late June on a new
logo, Web site alterations, certification changes and whether a transitional
name incorporating both the old and new names was necessary.
Along with the transition plan, Kioa said the
organization hoped to launch a publicity campaign this fall to promote the new
name to members, prospective members and the media.
Kioa stated the importance of educating print and
electronic media outlets, many of whom promote the group through news stories
about NAPM’s Reports on Business and the NAPM/Forrester Research Reports on
eBusiness.
"We want people to know that the data is not
going to change," said Kioa. "The information has such a strong,
consistent following, we want people who report on it or read about it to have
it automatically click that the Institute for Supply Management is NAPM."
To that end, the Purchasing Managers Index, the
most cited facet of the Manufacturing Report on Business, will not undergo a
name change to tie into the focus on supply chain management.
Stay up to date on the group’s news by visiting
www.napm.org.
This
article appeared in the August/September 2001 issue of MRO Today magazine.
Copyright 2001.
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