What’s
important, of value?
By R.T. “Chris” Christensen
When
I begin to work with a maintenance department, my first course of
action is to define who these people are and what it is that they
really do. In most cases, I find that these folks have their hands in
just about every aspect of the business. They repair machines. They do
diagnostic and troubleshooting work around the plant. They cut the
grass and fix the mowing equipment. They repair office furniture. They
install equipment. They fix the boss’ car. They design and build
special equipment. They change light bulbs.
The
maintenance team does everything and anything. This is a reputation
that we in maintenance earned. It’s the can-do attitude that has won
us plenty of hero badges as well as a bunch of “busy work.”
While all this gives us great job satisfaction,
we find that we don’t seem to get anything done. What is lost here
is the real purpose of having a maintenance staff.
The
reason a company is in business is to sell its products and services
in order to generate a revenue stream that provides a living for all
those associated with the operation.
Maintenance’s
main focus is to ensure that the facility is capable of performing at
its best. Period. Maintenance is charged with keeping the
value-generating capability of the facility functioning at its most
efficient level, providing the highest quality level attainable for
the market served. But how do we do this?
Let’s
begin to answer this with a project. Take out a piece of paper and a
pen and write down all the activities that you do. This list will be
similar to what I wrote at the beginning of this article. Just take
some time and jot down all the things that you did over the last year.
I’ll wait until you are done.
Got
it? Good. Take a look at that list and now circle all those things
that you did that DO NOT add value to what it is that the company
does. Yeah, I know that you can’t work in the dark, but does
changing the light bulbs add to the value of the product or help the
company meet its business goals? Probably not. Circle all those
non-value-added things that don’t make it to the bottom line and
make money for the company.
Now
we are getting closer to what this article is all about. Look at all
the things that you didn’t circle. These are activities that add
value to the company. These help the firm generate revenue. Things
like machine repair, preventive maintenance and machinery rebuilds or
upgrades all help the plant run smoother, faster, with more uptime,
and produce a better quality product. These help your company build
better products and deliver services quicker, for less cost, and on a
more timely basis.
Now
that you have this in place, remember, first you identified all the
different tasks that you perform and then you identified those tasks
that are value-added to your company. I now want to you to think about
your core competency.
Core
competency is that which you and your staff do best. This is the major
value-added component of your capabilities. This is what you and your
staff are best-trained for and most capable of performing. Take some
time to decide on your core competency.
Got
it? Your core competency is not something that I can tell you about in
a column like this. You have to figure this out. In some cases, it’s
not that easy to do. You might have more than one, which happens
sometimes (and that’s OK), but try to pick the one that most
outlines just what it is that you do best for the company.
Knowing
what it is that you do best and knowing that this is also a
value-added area for your company helps you shift your department’s
focus. That’s the reason we went through all this. Such an analysis
allows you then to look at those things that do not bring value to the
company or are not one of your core competencies.
If
an activity does not bring value and is not a core competency, why do
it? Is changing light bulbs a core competency of yours? If not, stop
doing it and subcontract it out. If that sounds a bit controversial,
good!
How
about noise or vibration analysis? While the outcome of the analysis
is of major concern to you, if this is not a core part of your shop,
hire it on the outside. If you look at the training, equipment needed
and required hours for analyzing these tests, you might find that it
costs more than the payback. That’s especially so if such tests are
done on an infrequent or as-needed basis. If it doesn’t meet your
criteria for value, importance and competencies, subcontract it out.
The
rule here is to focus on what you do best and on what gives your
company a competitive edge in the marketplace. Keep what’s best and
subcontract the rest.
R.T.
"Chris" Christensen is the director of the University of
Wisconsin School of Business' operations management program. If you
have a question, contact Coach Christensen by phone at 608-441-7326
ore-mail cchristensen@execed.bus.wisc.edu.
This
article appeared in the February/March issue of MRO Today magazine.
Copyright 2004.
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